What most drives people to polls? Ideas? Or charismatic personalities?
I think its both.
Bernie seemed to have both until Clinton and the DNC shut him down. I think Obama had charisma working in his favor in 2008.
2016, I think it was ideas on the Republican side that put Trump over the top. IMO he was not running on charisma (in the way I think Reagan did) but more on ideas that seemed to resonate with voters.