I guess I don't get it. Why is it disingenuous and dangerous. It's just a word. Everyone knows what it refers to. "That which we call a rose, by any other name..."
I guess the simplest way to express it is using another medical procedure, chemotherapy. If the government, MSM, talking heads, etc. ran around saying “get the wave” to everyone regardless of the fact that only a small percentage of people actually need it, it’s akin to using simplistic terminology to dissuade people from making their own medical choices, when in reality there are numerous adverse consequences for taking part in a procedure that is not medically correct for you.