I was gonna take a swipe at Ford and others for doing this, but I thought it wasn't actually the same thing since they run the actual sound through DSP and feed that through the sound system to combine with the actual sound to make what you hear sound better. They seem to be doing here is just making fake sounds. Is that going to make gearhead culture accept EV's? No. Is it a gimmick? Yes.Again, this is nothing new. A lot of cars have these systems today. From what I can see VW, Ford, Dodge, Porsche, Audi, BMW, Lexus,.... These are all in cars with GAS engines. If someone wants to have their car sound louder, they can. If they don't, they can turn it off.
I think marketing people see complaints that one source of reluctance to accept EV's is some people are used to hearing the exhaust note, and they miss it. I think the idea that this will make people less reluctant is out of touch.