I'm in sales, and this virus nightmare has affected business heavily. The good thing is that compared to our competitors, my little outfit is in very good shape with regards to inventory. Basically, I'm in a position now where I could take advantage of my customers if I chose to, but I refuse to even entertain that thought. Of course my companies prices are going to fluctuate based on supply and demand, but to try and make a quick buck by using a completely outrageous pricing strategy is wrong. People remember things like that. The loss of trust and goodwill simply isn't worth the extra dollars I could make. I don't just want a customer today; I want to sell to them next year, the year after that, and so on.
Why don't you take a pay cut to help the company out? Why don't you LOWER prices to help your customers who might be struggling? Is it because... you're greedy?