Well, please don't stop it forever - it's how I make a living. I am down 50% the last 30 days, I believe because many of my clients don't know what the hell to say in their mailings - too many unknowns to go forward.
(Side note:as an advertising medium, direct mail generally makes companies money. Yes, 97% goes in the trash, but who doesn't like pizza coupons?)
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So you're the guy breaking my snowthrower!!