This^^^ One of the nicknames for Whole Foods is 'Whole Paycheck'As a side note, I cringe every time I see some of these commercials for home delivery of groceries. Not "Kroger" type groceries... I mean like Hungry Root. The commercials typically show young people, probably just starting out, or maybe still in college or something, stocking their fridge with all this stuff and I just think, "I wonder how much they paid for THAT", when they could have gone to a regular grocery store or Aldi's and gotten it for a fraction of the price that they probably paid.