The hair smelling is from the recent verbal accusations, not just from photos.
Right, the "crying to the news" accuser, or a different one?
There's a photo of what looks like, at a still moment in time, him smelling hair. No context of the motions before and after that.
I feel like these women are being instructed to capitalize on those popular photos using that possibly misleading context.
But that's just me. This whole thing "stinks", so to speak.