Some dealers make more off clothing than motorcycles. My gear didnt come from a dealer either. I have a Harley sliding jacket, it was a gift. I'm kinna locked in to wearing it.
Sounds like most common business practices today. Sell the product for at or below cost and make bank on accessories and upgrades. See: automobile trim options, bars (lose or break even on the food, but make up for it on the booze).I know Harley riding gear is top tier but like all top tier gear it is not cheap.