WOW this stuff is gooooooooood. The wife and I killed this bottle last night. As for the way we liked I would say refrigerated first then 2oz warmed up in the microwave for 20 seconds and last at room temperature.$9.99 on sale at CVS Pharmacy.
Its a super easy to drink bourbon. Enjoyable cold, at room temperature or (and this is my favorite way) warmed up in the microwave for a few moments.
Its only available in the fall season. There is a similar product from Jack Daniels that will be back on the store shelves, it comes in a bottle over wrapped with a white label and I think its called Tennessee Winter Cider or something similar to that, the Evan Williams is a bit smoother/sweeter. So if you like smoother/sweeter then pick Evans. If you like a bit more whiskey flavor pick the JD.