A little more info.1. Think of Winchester as a hermit crab. It exists but only as IP. Olin, a giant chemical company (chlorine), bought Winchester then sold it to the Winchester employees as USRA. USRA went bankrupt, but Olin still owns the name "Winchester".
2. There is no Winchester around to make rifles. The New Haven plant closed in '06. Think of Winchester as a hermit crab, it crawls over to different gun makers and finds a home for each contract: "Winchester" rifles are made by FNH in South Carolina and Portugal or in France by GIAT or by Miroku in Japan.
3. There is nothing to advertise. The guns, made overseas, are sold at SHOT by the Sales Garys of FNH to Bass Pro and other giant boxes by the container.
Olin does make chemicals yes, but they make a lot of Brass. A LOT of Brass, and Ammo.
Olin started as the Western Cartridge Company in East Alton IL.
Olin got a hold of Winchester because one of the VPs was a gun nut in the 40s.
Olin/WCC started marketing their Ammo under the Winchester brand. They also set up a more ammo plants under the Winchester name.
In the 80s, Olin had Winchester sell its firearms business, but Winchester kept making ammo.
Indeed it is not uncommon to find older USGI ammo with both WCC and WRA headstamps. Even though they were the same company. Two different headstamps were to mark which ammo plant the cartridge came from.
But eventually all the other ammo plants but the East Alton plant shut down.
So now we have the weird situation. The REAL Winchester, that just makes ammo, with WCC Headstamps for Uncle Sam, and some commercial. Other commercial ammo is marked WW or just Winchester.
While it does have firearms IP, it still is a real company, it just makes ammo now.