Oh I get that part, believe me. But doesn't the same principal of "their business, their rules" still apply? Just seems that for many, that sentiment only applies when "their rules" are ones that we agree with.
Bingo. The left is in love with "their business, their rules" when it's stores banning guns and ammo and tech companies silencing conservatives. The right is in love with it when businesses are refusing to serve gay people or atheists or whatever. Everyone just wants their preferences enforced on others by whatever means necessary nowadays.