Adherents can assert that they have x 'friends' on facebook and/or y 'followers' on twitter. Ergo their life has (proportional) meaning and their self-esteem is justified.
How'd I do? Close?
Not completely wrong, though. For some people, it is about the self-esteem and follower count.
That would be the same Kurt Schlichter who earlier penned this:
President Trump: Taking The Donald Seriously - Kurt Schlichter - Page 1
Any comment on the link that I posted, though?