My delimma is do I go to Starbucks in the Target or Starbucks in the parking lot of Target. Yes. Starbucks in the parking lot of Starbucks.
Usually the ones inside other buildings are the "we proudly brew Starbucks coffee" and not actual Starbucks locations. They'll have the uniforms and all, but will be employees of someplace else (like target). The profits are split. I'm sure it still helps, but the stand-alone shop will probably have a more direct correlation to the cause.