Base price they're more expensive, yes. But optioned out they're often cheaper. I got a 2020 Tundra from O'Brien Toyota (good honest dealer imo) for $39k and some change after discounts. Sticker was $42k. A similarly optioned Chevy and GMC I was looking at was in the low 50s. And if you go all out, the top tier Tundra is around 55 while you're close to 70 for a Denali or High Country. Not sure about the mopar. To the OP, I went with the Tundra over the Taco for the extra space. Price on the same trim level is like 5k more than the Taco and 5 or so fewer mpgs. Downside is the full size is harder to fit in a tight parking space and it drives like a truck where as the taco drives more like an SUV
Good info! Thanks!