I signed up for mine the other day. The $500 is going to some body work for damage i suffered in a parking lot, no one laid claim to. They dealer money I suppose will be good for a few oil changes and maybe some SWAG, maybe a new set of rims and/or tires.
Good luck trying to get rims. I looked online and at anywhere from 137 and up you'd get no more than two. i was going to go with the alloy rims to lighten the car a bit, especially if my car needs just the software figure it may wash out. Instead I will be getting the Jetta rear seat cover, an extra set of TDI mats, the led interior lighting upgrade, and probably a bottle of DEF so I have the spout to make it easy to pour when my service warranty expires .