I used to browse the Chive everyday. I couldn't tell you the last time I was on there though. My fiance still browses it fairly often. I bought her a BFM for christmas last year and she wears it all the time.
No, I think its just at random times once a year, I have been the past two years. They post it on their site that the trip is coming up. The first year I went, Chive wasn't really popular. Last year, was CRAZY! And I got a special edition KKCO IU shirt