Remember when butter was the spawn of satan and would kill you? How did it get there? It was a commodity, with no marketing, produced by small farmers, against corporate marketing and promotion. The primary reason the dairy councils became so prominent was that they had to band together to battle the marketers of hydrogenated oils.Thankfully, nobody advertises for real, whole foods. I generally avoid packaged, processed, food-like substances - which has the side benefit of avoiding the nonsense being promoted by the companies that make such nutritional garbage.