Well, at $70-$80 then I agree with you, $90 today is not a bad price at all in that light.
I've shot this ammo for a few years in my match rifle and before the ammo shortage this stuff was selling for $70-80 per 500. Considering some of the other ridiculous prices, this is really that bad for decent match 22lr ammo. In my rifle it shoots better than $24 per box Eley Tenex and about the same as $20 Lapua Midas+, so for me, this is still a pretty good buy for what you get. I agree this is not ammo you are just going to blast with at this price but it's not intended to be.