To be fair, there are deals to be had there. I and another recently bought a S&W M&P 22. I bought mine at an LGS; be bought at the last FWA gun show. My price was $70 less than Gander's and $50 less than Freedom. After accounting for parking and entrance fees, he still beat my before tax price by $22. So, there are deals to be made.
Now we are both looking for extra mags! It really is a pain to have just one.
I'm looking for some too. I bought a couple of Plinker mags for a decent price, but haven't had the chance to try them out. There are mixed reviews on them.