First time I clicked it I thought it was a glitch
Second time I clicked it I thought it was just temporarily down
Third time I clicked it I thought getting INGO swag is an insider "cool crowd" kind of thing and they purposely have it redirect to the main home page to rub it in the faces of the noobs(like myself).
I can only hope to be accepted into the a-list cadre of those sporting the INGO colors.
They just fixed it, it works now!
I just ordered a life-size Fenway poster and a few INGO patches.