They are very high on their firearms ($550 for a used Glock 30) but every once in a while you can catch a deal on ammo. I think their purpose is to be a tad lower than the Outdoorsman and that is it. Jason claims he will price match but when it comes down to business he won't match.
Been to Elmores twice. By far my worst experiences at a shop. Definitely more concerned about bumping their gums with the stool flies smoking cigarettes rather than helping a potential customer