Everyone needs to remember this is for an overall not who is the "nicest" looking or who put up the biggest INGO wall. My vote goes to Bradis. Always great customer service no matter what a person looks like or how a person is dressed. Always willing to explain and/or help with any questions you may have dumb or not. I will say BFG is by far the nicest looking but that doesn't mean much when no one wants to help a dirty construction worker like me. It took me forever to get help to buy the two guns they had that I wanted. Both of which I bought without even touching them once I finally got help (this was before the crazyness). I knew what I wanted and thanks to INGO I knew they had them. Also if we were only going off looks I thinks Bass Pro Shop would win. All that said Bradis may want to consider updating and or more lighting. My wife and daughter won't go with me anymore they just say it is sort of scary looking. Just an idea.