Because that's the MO. They count on the fact that the opinions of those they are trying to affect will not dig deeper. I agree that when they devolve into those kinds of tactics it makes their whole method suspect. Their choice in terminology used to describe the findings bears it out. "Super Majority of Hoosiers support gun control"Now this makes me curious. Why would you release snippets of a survey with click bait titles through your partners, then delay the actual substance? That seems like an application of a lie making it around the word before the truth has had a chance to get its shoes on (for reference see "40% of all gun sales occur without a background check").