For whatever it is worth, if anyone wants to spend more than $50 for a bottle of bourbon, there will be a new release of Jefferson's OCEAN Aged at Sea bourbon released sometime in October of this year. Price has not been set yet. Price of the prior batch had an MSRP of $79.95 per bottle, but it often sold for double that price on the internet. My local store had it at MSRP, but they were only allocated 6 bottles.